Marketing Project Manager (CDI) at Le Matin Group 2026 - Casablanca

## Overview Le Matin Group, a leader in publishing and media in Morocco, is looking for a **Marketing Project Manager** to join its team in Casablanca. This permanent position (CDI) is for candidates with experience in strategic marketing, aiming to strengthen market and audience strategies and develop the group's commercial offers.

## Organizing Entity **Le Matin Group** is the first multimedia publisher in Morocco, reaching its audience through strong brands and an editorial offering that extends from print journalism to digital content, including audio and video. The group is a leader in print journalism in Morocco with over 6 million copies distributed annually, and holds the highest national viewership. It also manages printing presses covering more than 26,000 square meters dedicated to innovation in offset and digital printing.

## Advertised Positions - **Marketing Project Manager**: One (1) position - Casablanca.

## Application Requirements To fill this position, the following conditions must be met: - **Educational Level**: **Bac+5** degree in Marketing, Management, Economic Sciences, or from a major business school. - **Experience**: **3 to 5 years** of experience in strategic marketing, preferably in the media, digital, or creative industries sector. - **Additional Experience**: Experience in consulting firms or strategic agencies is a plus. - **Language Skills**: Proficiency in three languages (French, Arabic, English) spoken and written. - **Personal Abilities**: Ability to work in a transversal project mode with multiple stakeholders, leadership, synthesis skills, and decision-making ability in an an uncertain environment. - **Required Personal Attributes**: Curiosity, openness, flexibility, ambition, and organization.

## Required Skills - Mastery of market study methodologies (qualitative and quantitative). - Experience in building target personas and market segmentation. - Competencies in preparing pricing grids and offer modeling. - Data culture: reading and interpreting marketing dashboards. - Knowledge of CRM tools and marketing automation platforms. - Mastery of presentation and reporting tools (PowerPoint, Canva, Trello).

## Key Responsibilities **1. Market and Audience Strategy:** - Conduct qualitative and quantitative studies on audiences, advertisers, and media trends. - Identify and document the group's target personas (readers, subscribers, B2B/B2C advertisers). - Analyze usage behaviors across various media (web, mobile, social networks, print). - Produce maps of priority market segments for the group's business development. - Ensure continuous competitive monitoring of editorial and commercial offers of local and international competitors.

**2. Offer Strategy and Pricing Modeling:** - Lead the redesign of the advertising pricing grid and subscription offers in line with audience value. - Define and structure the group's commercial offers (advertising packages, thematic offers, sponsored events). - Formulate value propositions for each market segment and each medium. - Work with the performance and data operator to align offers with actual performance metrics. - Conduct regular price comparisons in the Moroccan market and similar markets (Africa, French-speaking Europe).

**3. Growth Strategy and Lead Generation:** - Develop and implement strategies for generating qualified B2B leads (advertisers, institutional partners). - Define B2C audience acquisition and loyalty strategies (subscriptions, newsletters, communities). - Build conversion funnels and user experiences in collaboration with the performance and data operator. - Identify cross-marketing opportunities and synergies between the group's various titles and platforms.

**4. Multi-Marketing Project Management:** - Coordinate marketing projects involving several entities within the group (new product launches, brand rebranding, offer expansion). - Draft marketing briefs for providers and internal teams. - Define and track key marketing performance indicators (conversion rate, acquisition cost, customer lifetime value, NPS). - Present results and recommendations to the Marketing Director and Commercial Management.

## Important Dates - Announcement Date: **2024-05-20** - Application Deadline: **August 22, 2026**